Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Marketing Against The Grain
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The Risks and Rewards of Rebranding
This chapter explores the complexities of rebranding, highlighting both successful and unsuccessful examples from the corporate world. The speakers engage in debates about the effectiveness of well-known rebrands, such as the shift from Dunkin' Donuts to Dunkin', while cautioning against superficial name changes that fail to address deeper issues. Ultimately, they emphasize the importance of maintaining brand clarity and the strategic considerations that businesses must weigh when opting for a rebranding effort.
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