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2min chapter
The Danger of Attribution Modelling
The Digital Marketing Podcast
Introduction
The chapter discusses the hazards of attribution modeling, focusing on performance max campaigns on Google ads and the use of machine learning to determine effective ads for different audiences. It also addresses the high click-through rates and complaints from marketers about AI-driven marketing strategies, as well as the lack of detailed information about click sources.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode