i think your co-founder like uku did a really smart thing by hiring you. there well i think that that's just not a strategy that enough and dehackers take which is to go find somebody who actually has experience doing the hard thing that you're struggling with. I feel in this space being a google myself turn it even going to google and and giving google money to do the advertising for you would not work. content does not really work for all spaces right" so yeah maybe we will be hitting the limits maybe tomorrow maybe a month from our who knows we don't know it's the first time we're doing it," he said.