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Ranking on Amazon - A9 Masterclass Part 1

Seller Sessions Amazon FBA and Private Label

CHAPTER

The Hunger Score for Product Categories

By counting the number of clicks for these individual words, big gram and trigrams, the team can better understand the context of which these queries are being made. So for example, they might discover that the queries contain the big gram women's clothing tend to have lower scores indicating that there may be some issues with the results being returned for these types of searches. In each of these examples, the hunger score shows to help to measure the eagerness of a product category to be selected by users. It will prioritize categories that have not been selected as frequently and are more eager such as accessories or phone cases.

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