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CCR269: (New Breed) Gary Kopervas - How Big Brands Tell Great Stories

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Brand Consultancy

Gary Koper: Companies have to wake up and look in the mirror and say, what is our reason for being? And it sounds simple, but that's the reason brand consultancies like ours are as busy as we are. He says brands need a boost from this way, people pay trainers at gyms,. so they can't do the I'm not gonna do those pushups. So you get you get Hans to, you know, tell you to attend for you, right, somebody in it, not in your hand, our accentCounting to 10, it must be official now, this time it's gonna work. Yeah, and then brands are very much like that, you

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