The Power of Context

Sasha Baron Cohen is one of the most famous archetypes of a magician in society today, specifically the trickster. If you don't know Darren Brown, I push anyone to watch his show D.E.R.N.C. He hypnotizes a guy to believe it's a zombie apocalypse then hacks his television and has his favorite news channels make fake announcements about an imminent asteroid impact. And he wakes him up inside of a hospital with 2000 actors dressed as zombies and tries to teach him about leadership, compassion, generosity through a wild, large scale experiment.