Pricing Creativity: A Guide to Success

The first book was just called the one without pitching guidebook. And when somebody ordered it on my website,. I would print it off, stick in a binder, peel and stick a CD ROM with some PDFs and ship it off for $995. Then my second book, the one with pitching manifesto, it's been out since 2010. It just passed 80,000 copies sold. Of course, Amazon always discounts it, which drives me nuts. But whatever, they're still selling it, still selling well. So there are three different formats at three different prices, $100, $199, and $320. Clearly the price for the most expensive one option could have gone up