E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
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How to Build a Successful Brand on Amazon
Danny Cevallos: It's just trade offs, man. Like you're starting on Amazon and then the push that you've made into retail at the scale that you've done it. The trade off with those moves is that Amazon's very search based, right? So it's not brand based. And retail is footsteps and exposure and end caps and all the retail stuff. In early 2022, we hired a boutique branding agency for like 30 grand. That's money we ever spent. We definitely have room to grow, but we definitely have made progress.
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