3min chapter

Acquired cover image

Porsche (with Doug DeMuro)

Acquired

CHAPTER

The Smart Brand Thing to Do

Porsche has always been big about standing behind the cars in part to preserve resale value. Ferrari was owned by somebody at some point though, right? Waseem: People really fetishize venture capital and venture capital backed startups. Your company is not worse or less interesting if you haven't raised VC fundraising.

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