You can't optimize nothing
Startup to Last
00:00
Navigating Analytics: From Google to Fathom
This chapter delves into the evolving landscape of analytics for businesses, particularly in retail and SaaS markets, highlighting frustrations with Google Analytics and exploring the transition to Fathom Analytics. The speakers reflect on personal experiences with analytics, discuss pricing strategies for their CRM, and evaluate the reception of a new automated email logging feature aimed at enhancing user engagement. Throughout the conversation, they emphasize the importance of meaningful data over complex metrics and the balancing act of price adjustments to retain customers.
Transcript
Play full episode
