Let's Not Get Emotional, but There's Only Five of Em

When we get pushed back on these concepts around noble purpose and meaning and making a difference, it's usually the result of discomfort. It feels like something they don't have time for. They're not good at it. I remember there was one time when it took me awhile to get an appointment with the ceo. He got tearful, and then he shook his shoulders like a big newfoundland dog coming in out of the rain. You shouldn't do this in the business world, you knowo leave it in your shrink room. But it's being able to find out what is going on inside them that's causing them to disengage from us.