#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
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How to Trust Your Customers
The fundamental drivers that we settled on were around the concepts of trust and commitment and reciprocity. And if you think about any relationship that you have with a spouse or a partner or your friend, those are the expectations that you have out of that relationship. The things that they expect from you and the feelings that they want to experience from you will help them feel that sense of emotional loyalty That we all hope that we'll have with our customers.
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