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How To Build Your Consulting Team: From Solo To Firm Model With Devon O'Rourke

Consulting Success Podcast

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The Shift in Messaging and Positioning

Marketing and positioning is one of those. Like our website is not static or outbound approach, although we're not doing that much today is going to change all the time. So I do anticipate us changing. We've been able to focus more on these really high impact projects and being this expert team that can be deployed to tackle these difficult go-to-market problems. It gives us a little bit more of a premium focus. And so I would like to be leaning more into what we're actually doing today,. But of course capturing new business as a means of being an alternative to hiring.

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