I mean, just literally everybody. You know, the frustrating thing for me are one of the frustrating things. Because there's a lot of fatalism and this is a point you've made in several conversations that it's very easy to look backwards now and talk about how this was doomed or this was inevitable. But it really didn't actually have to be this way. I don't think you would necessarily say that those guys made great decisions in choosing to stay entirely user generated.

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