#76 - The Architecture Of Unforgettable Branding | Sophia Athas
Agency
00:00
Navigating Brand Strategy Challenges
This chapter explores the complexities of brand strategy, focusing on the intangible nature of branding and the difficulties in communicating its value to clients. The discussion highlights the balance between creativity and business acumen needed in a strategist, as well as the challenges of managing client expectations while ensuring commercial viability. It emphasizes the need for transparency in costs and the importance of honest feedback in maintaining strong client relationships throughout the branding process.
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