How do I prioritize spending?
ET Startup School
Digital Marketing
You can either give value to your suppliers or to your customers. The answer would lie somewhere in a balance where you'll share it with both the suppliers as well as your customers. But whatever you do, the move should be sustainable in the longer term and not create a base which becomes completely unsustainable. If you want to grow 300%, I'm sorry, but you don't spend like that. You need to spend like crazy and will make money because they know you are desperate. And continuously keep working on that funnel to bring more efficiency in your acquisition costs.
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