Experimentation at Booking.com

This chapter explores the innovative experimentation culture at Booking.com, illustrating its commitment to data-driven decision-making and the scientific method. By detailing the company's approach to testing traveler behaviors and making real-time changes, it highlights the importance of a decentralized system that encourages employee-driven experiments. Additionally, the chapter discusses the broader implications of constant experimentation in digital and physical retail environments, emphasizing the value of embracing failure as a learning opportunity.