How to Avoid Friction in a Smooth Process

At Airbnb, there were definitely examples of things taking a little bit longer just so that you can communicate what was going on. I think when you're dealing with something like Airbnb, you don't want to force the fastest conversion but the one that will lead to the least amount of misunderstanding. It might have been data points saying, well, we should push people to convert quicker rather than have them browse the photos for so long. But also like the way you browse, you can optimize thing for conversion. Like again, like I'm not pro-friction in my everyday life. I mean, New York City, for instance, is filled with friction. There's way more friction here just