100 Years of Audio Advertising
Sounds Profitable
00:00
Does Evidence Based Marketing Really Work?
The soul of an advertisement is large promise, i am going to save you and cure you. And it's almost like religious fervor level promises of advertisers. Do you feel that we're going back to that? We are going back to a scientific approach to marketing. The evidence base marketing approach that's been evolving for the last 20, 30 years is about to unlock some really cool stuff in audio.
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