Navigating Social Media Strategies for 2025

If I were starting from scratch in 2024, here’s exactly how I’d approach social media marketing 💡

There’s so much confusion right now around what platforms to focus on — especially for beginners. In this episode, I map out the different paths depending on what you sell, who you're selling to, and what kind of creator you actually are. B2B? Start on LinkedIn. Selling merch? Focus on TikTok. Don’t love video? I even give you a strategy using only photos and written word that can still crush.

I also get into how to find underpriced attention, how to think about format changes when your content’s not hitting, and the one thing most people get wrong about "being known."

This one's for the doers ready to make 2024 their breakthrough year 🚀