Channels with Peter Kafka cover image

On the hunt for media optimism, with Semafor’s Ben Smith and The Rebooting’s Brian Morrissey

Channels with Peter Kafka

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AI Meets Journalism: PR Strategies Evolution

This chapter explores the intersection of journalism and artificial intelligence, focusing on how PR professionals are adjusting their strategies in response to AI tools like ChatGPT. It discusses the resurgence of traditional media, the potential for a pay-per-pitch model, and the challenges faced by legacy media brands in adapting to a rapidly changing digital landscape.

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