Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy cover image

Marketing Case Study: Lululemon & Their Social Media Strategy

Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

CHAPTER

Analyzing Lululemon's Community-Driven Social Media Approach

This chapter explores Lululemon's unique social media strategy, prioritizing community and authenticity over conventional marketing. It highlights their effective blend of polished visuals and user-generated content to engage audiences on various platforms.

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