Is Web 3 the Right Brand for You?

Max: I think not every single brand should be a web 3 brand. There are actually a lot of benefits to centralize systems and kind of the world working the way that's right now. For traditional brands again similar to how e-commerce works it initially was really hard to adopt the technology because no one had the expertise, he says. Max: It is a little bit of like doing a soul searching at the very beginning of like why are you doing what you're doing?

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