Innovating at Booking.com: Navigating Risk and Experimentation

This chapter delves into Booking.com's bold experiment to redesign its landing page, mirroring the simplicity of Google Search. It discusses the risks and rewards of innovation, particularly during peak seasons, and the challenges faced by leadership in decision-making. The conversation emphasizes the importance of a robust testing culture, addressing the complexities of user experience and the unpredictability of novel approaches in business strategies.