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Marriott's rumored business cards | Frequent Miler on the Air Ep319 | 8-15-25

Frequent Miler on the Air

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The Atmos Rewards Rebranding Debate

This chapter explores the rebranding of the loyalty program from Alaska and Hawaiian Airlines to Atmos Rewards, questioning the name's suitability and its potential impact on consumer perception. The discussion highlights the complexities of creating a user-friendly rewards program, including the shift from mileage to revenue-based earning, and the issues faced by participants in other loyalty programs. Listeners also hear humorous travel anecdotes and insights into strategies for maximizing rewards during travels.

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