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Navigating License Changes and Brand Identity
This chapter explores the emotional and practical implications of Elastic's shift from an open source license, delving into the confusion created in the software community, particularly with competitors like Amazon. The speakers discuss trademark law's complexities and the importance of securing trademarks to maintain software identity in a competitive marketplace. Together, they reflect on the challenges of protecting their product's reputation while navigating the difficult terrain of open source principles and the desire for a transparent software future.