Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies cover image

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

CHAPTER

Exploring Paid Acquisition Strategies in Marketing

The chapter delves into the speakers' interest in incorporating paid acquisition into their marketing approach, detailing a fantasy budget breakdown for advertising tools, podcast ads, newsletter sponsorships, and social media clips. They stress the importance of experimentation, continuous testing, and the gradual progression towards advanced advertising proficiency with a substantial budget.

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