2min chapter

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht cover image

Fat Mascara's Jennifer Sullivan From Beauty Editor to Full-Time Podcaster, Why She'll Try Anything Once, and the Next Big Trend in Beauty

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

CHAPTER

How to Choose the Right People for Your Podcast

We have like our wish list of people that we think on their own with no context. These are interesting people like Tracy Ellis Ross, like I don't care if you even have a beauty product,. But without that, like right now I'm working on a show and we were talking about teeth. So yeah, is he going to be the most compelling person we've ever had on? No. It's not just popularity. It's like knowing your audience. They liked it, but it was not like Carolyn Hirons. Do you know her? She's like a skincare guru from Great Britain. Everybody loved her way more than Kim Kardashian.

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