2min chapter

Business Daily cover image

Getting into business: Selling on social media

Business Daily

CHAPTER

Social Media Impact on Indonesian Local Brands

BLP has its own social media officer and then customer experience to help them find the right shades for their skin, especially for complexion products. Educating customers about beauty concept is one of the biggest challenges BLP faced. We will keep expanding our social media marketing,. Working with influencers will always be on our agenda, because brands and influencers complement each other.

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