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How AllTrails Crossed the Chasm to 1M+ Subscribers

Subversive

CHAPTER

Navigating Subscription Pricing Strategies

This chapter explores the intricacies of pricing strategies for consumer subscription apps, focusing on a hiking app's journey to balance power users and casual users. It underscores the significance of user feedback, A/B testing, and market understanding in determining effective pricing that evolves with the organization's growth.

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