Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Navigating Brand Dynamics and Consumer Behavior

This chapter explores the tension between profit goals and brand evolution, emphasizing the challenges brands face in fostering collaboration amidst internal competition. It examines the role of behavioral science in retail, illustrating how strategic promotional pricing and consumer engagement techniques can significantly influence purchasing behavior. Additionally, it discusses the innovative application of technology in retail while addressing consumer concerns and the importance of analytics in understanding shopping patterns.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app