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If “Wellness” is Dead, What Comes Next?

The Twelfth House

CHAPTER

The Evolution of Wellness

The word wellness conjures an archetype that I think is still often associated with Goop. Unfortunately, because there's obviously so much more than that and people who have been working in so many different aspects of wellness for so long prior to Goop. But that's what's received the most press in the past, you know, five plus years 100%. And Goop has changed a lot too.

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