The Evolution of Wellness

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The word wellness conjures an archetype that I think is still often associated with Goop. Unfortunately, because there's obviously so much more than that and people who have been working in so many different aspects of wellness for so long prior to Goop. But that's what's received the most press in the past, you know, five plus years 100%. And Goop has changed a lot too.

What do we mean when we talk about "Wellness"? We know that it’s a multi-billion dollar industry built on products and services centered on “self-care”, and we also understand that to be "well", means much more than purchasing the latest green powder from Whole Foods.

This is part 3/3 in our series unpacking the complex topic of what it means to work, take part, and profit from the (capital W) Wellness industry.

This week Michelle and Wallis are musing on the demise of a specific type of “Wellness” consumerism if it’s gone for good, why it matters, and what this means for the future of the complex and weighty world of “Wellness”.

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