Ad Revenue Stream Will Help Drive Cars Down

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Online groscery delivery was seen very much as a luxury. i think we change that because it became a necessity. But we still need to drive the cars down. And so this advertising revenue stream is going to help us to that. Were one of the first online platforms to offer the ability for people to pay with ibity snap, which is a government programme for lowincom families to get access to food. We are adding a deal stub in or up where you can see all of the deals available. And weare also offering five % cash back if you go pick up your order at a grocery store and if youre an express member, so that you can save even more money

This past summer, Fidji Simo departed from Facebook – where she stood among the highest-ranking female executives, serving as the head of their app – for the opportunity to become a first-time CEO at Instacart. She replaced founder Apoorva Mehta, who appeared on this show last spring to talk about Instacart’s incredible COVID-fueled growth. Since then, Fidji has emphasized an evolved company mission, diversifying the company’s leadership and focusing on providing the necessary technology to help grocery retailers best serve their customers. As you’ll hear Fidji mention in the episode, she was raised in a French-Sicilian family where food anchored their daily life. “To me, Instacart’s mission resonated deeply, and I saw a very big opportunity.”

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