The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Procrastination

I love the chapter on procrastination. I think it's so valuable for everyone because as it says there, we all procrastinate. It's a natural tendency. We're all going to do it. So it doesn't mean anybody's bad or wrong. But the little habit of even the I just have to jog to the end of the driveway. And that's enough. You can turn back and you don't have to feel bad about it, right? The key thing is, you do have to actually give yourself permission that I can stop if I want to. If you kind of know, like, I'm going to stop, then I’m going to punish

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