Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Hacking the Human Mind - Book Preview: Dyson

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intro

This chapter delves into Dyson's unique marketing strategy, emphasizing the 'illusion of effort' that highlights extensive product development to boost consumer trust. It also offers practical insights for marketers on how design influences perceived effort and suggests innovative market research techniques beyond conventional methods.

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