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E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More

OPERATORS

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How to Launch a New Product Every Two Weeks

With pila case were similar to you in that like we launched new designs every two weeks Um because we manufacture on demand. I actually think we have way too much creative in our ad accounts And like we're not giving them enough time before we bring another design out. So there is that balance, you know, and Mike you don't have that issue because like You've got so much demand for this one product doesn't matter Like you sell out of it right away When it launches but for us like with every launch and every design we got to go create demand Right like I gotta fire the machine up.

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