Buckle up! 2023 is going to be a wild year of ad buying. Tony Christensen
Adspend with Ash Melwani and Rabah Rahil
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What's the Vertical?
Tony: Q1 was a more retention heavy month. Acquisition was tough for us. I think people are just waiting, right? Like I'm waiting to hit the gym again, like Jan first. We're two of the categories that did very, very well. What about you, Ash? What's your big three predictions for 2023? Tony: Reels is going to continue to gain a lot of traction; meta will start bouncing back next year.
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