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41. Are marketers realising the full potential of AI and machine learning?

Future Proof

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Developing Algorithms That Work With Less Data?

So far, a we've been developing more and more complex algorithms to decode the data. But these days, we're trying to develop algoritms that will work with less data. So for example, our very advanced algorithms are in medical app ations where it is really difficult to collect good data. Not always all engineers can work with marketing applications, and not all business people can understand engineers. O what i believe we need to do is to start educating people from both sides.

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