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How Peloton Spins up Massive Social Engagement

Social Pros Podcast

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How Do You Build a Community?

How do you tap into these conversations that really keep fans engaged with and social? Sure. Do we pay attention to what our members are saying and think abouthat can capitalize on? Absolutely. We try to be aware of what's coming out of the community and to reflect it accurately as a way of making sure that our members feel really seen and heard. There isn't just one point of view on fitness, there aren't just one way to be a member at pelaton. And just knowingjust the breadth of our community is not speaking to them specifically but being aware of just the breadth of their interests.

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