Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
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The Admon World Is Headed for a Great Big Turd Sandwich
Felix: I've been shouting about how the Admon world is heading for a great big turd sandwich. After October 31st, this year when Google removes placements, moves to bidding and shuts off adex demand for Google Ad manager resellers. On an ECPM basis, banners take the brunt and are down 20, 25% on ECPM on iOS and Android. But if you have been an avid listener to the Admon section of this podcast episode, you know that ECPM as a metric gets way too much attention in ad monetization.
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