3min chapter

Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#180: (Re-Air) Building Three Online Businesses on the Back of Cold Email (Andre Haykal Jr.)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

How to Target Your Email Marketing Campaigns

The biggest breakthrough for us was multiple domains. You could spin up two new ones without having the wait two weeks for those to actually be back up to full health. The second thing is targeting. A lot of businesses that work with us in the very beginning, they can't really tell us who they ideally want to work with. So a service or a tool like Liska will help you to define that because it'll ask you the right set of questions and elicit the answers that define your target market.

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