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4min chapter
Jake Sanders - Stuffing the content turkey
Let's talk branding
Content Marketing Is Better Than Advertising
"I think a lot of people don't want to advertise that's why they go to content market and there's this shame associated with advertising," he says. "What tends to be more effective and memorable for an audience is characters, story lines, things that people can engage with." He adds: 'Most people aren't going to do anything with your brand. Most people don't give an a live fuck about your ship'
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