How to Create a Content Brief for Higher Traffic

In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months).

In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO.

We learned how Monday worked with the content production company, Codeless.io, to make up for lost time.

In part two, we hear from two Monday insiders.

Eliana Atia, Brand and SEO Content Team Lead, who joined the team just after the IPO, 6 months after the project started.

Zoe Averbuch, Senior SEO Manager, who led the project while it unfolded.

Eliana and Zoe tell us the logic behind the strategy; the return on investment for Monday; and how they've since iterated their strategy.

Expect to learn:

⚡ Monday's SEO philosophy: Why failing fast, learning, and iterating were all part of the plan.

⚡ Working together with the paid acquisition team: How Monday's 8 years of heavy ad spend helped optimize their SEO strategy.

⚡ Why prioritization is everything in SEO. And why this means it's important to ship new content before it's fully edited.

⚡ Return on investment: Was the experiment worth it? How has Monday's SEO strategy iterated from their learnings?

⚡ Moving forward: What were their biggest learnings and how are they continuously maintaining their enormous content library?

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