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Rapid Response: BuzzFeed’s Jonah Peretti: Record-high audience, record-low revenue

Masters of Scale

CHAPTER

The Evolution of Online Shopping: From Utility to Entertainment

This chapter explores the changing landscape of consumer behavior, especially among younger generations who view online shopping as a form of entertainment. It examines the shift from traditional e-commerce to a more engaging experience and contrasts increasing e-commerce spending with declining credit card usage amid economic uncertainties.

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