B2B Marketing - Why Personalization Works?

Do you want to know more about how to break through the noise with the help of website personalization and targeted B2B content? 

In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo.

In the episode Kirsty shares insights around...

💡 The challenges of website personalization.

💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy.

💡 How to attract your ultimate end customer with targeted content in a world with more competitive channels being a part of their buying and decision-making process. 

💡 Biggest dos and don’ts when it comes to website personalization and gives her take on why she thinks it’s key in B2B marketing to break through the noise.

Listen to the full episode to get all the insights!

If you want to know more or get in touch with Kirsty, you'll find more information in the links below:

https://www.linkedin.com/in/kirstydawe/

https://www.webeo.com/about-us/