17min chapter

Bankless cover image

Why You Should Still Be Bullish ETH | Anthony Sassano

Bankless

CHAPTER

Navigating Ethereum's Marketing Maze

This chapter examines the challenges of marketing Ethereum due to its decentralized structure and diverse community perspectives. It emphasizes the need for a coordinated public relations strategy and discusses proposals for enhancing outreach, including empowering community members and hiring specialized marketing teams. Additionally, the conversation explores Ethereum's market performance and the importance of promoting its technological value to differentiate it from competitors like Bitcoin and Solana.

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