The journey is the part that is complex. It's a long rollercoaster journey of failures. When you have no traction, you try different versions and it doesn't work. And in that sense, product market feed is about creating value. That means that you create value to your customers or to your users. If you don't figure out product market feed, you will die as simple as that.
Many entrepreneurs fall in love with their products, services, their ideas, but according to my guest today, this is wrong. What Uri Levine argues is that you have to fall in love with the problem, not the solution. Uri is a passionate entrepreneur. Unicorns, which are companies that reach valuation of more than a billion dollars, are rare, but Uri has built two. He is the co-founder of Waze, the world's largest community-based driving traffic navigation app with more than 700 million users to date in which Google acquired for more than a billion dollars. In our conversation today and next week, he reveals the formula that drove these companies to compete with industry veterans and giants alike. By the end of this episode, you'll be able to be more relevant and valuable to your customers than your competitors.
Learn more about Uri here: https://urilevine.com/
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