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In the big leagues now: Saudi Arabia’s push into sport

The Intelligence from The Economist

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Saudi Arabia's Sports Investment Strategy

This chapter delves into Saudi Arabia's aggressive investment strategy in sports as a means to diversify its economy under the Vision 2030 plan. It discusses the motivations behind these investments, addressing both the pursuit of global prestige and the risks of 'sportswashing' amid human rights concerns. The chapter further explores the complexities of Saudi Arabia's growing influence in sports, including challenges related to financial sustainability and international backlash.

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