Measured Opinions #10: Better metrics for web measurement
The Measure Pod
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What's a Bounce Rat?
A bounce rate is the percentage of sessions that contain one page view. A single page session can be really misleading, thinking of it as a negative number. Google likes to put up and down percent change arrows so bounce ray going up is a red arrow,. But actually, i don't know if it makes much difference at a kind of aggregate sight level. If someone browses over that midnight time frame, it resets the session. So my user will have a 50 % bounce rate.
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