Tick Tock's Best Advocates Were Its Own Users, Three People Familiar With the Matter Say.

Tick Tock's best advocates were its own users, who were willing to go to bat for the app without being asked. President Donald Trump issued an executive order to ban Tick Tock in August 2020. That order was dropped by the Biden administration and replaced with a new one calling for a national security review. Since then, the company has struggled to hire seasoned public-facing executives.